“A love story. A rivalry between two boys trying to get to the perfect girl.” When we got the brief from Brother, we were thrilled. The creative collaboration with the client was something of a rare entity. There was a believe in the way the...

With the boom of social media over the past few years, everyone’s trying to make the next viral video. We mean online videos that they hope can go viral. But what does it take to truly make a video viral? And is view count the only factor that makes it g...